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Home Briefing Notes 2005 Briefing Notes 2004 At-a-Glance Decks Market Trends DMReview.com
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Briefing Notes - 2004
The following
reports are write ups from the more interesting vendor briefings. Put another way,
not every product is written up; only those with an intriguing
twist/viewpoint. A Briefing Note gives a short description
of the state of the relevant market, how the vendor's product fits into that
market, some background on the vendor and/or where the product is most
appropriate, and ultimately finish with Ballardvale Conclusions. Note that
the full reports are accessible only to Ballardvale clients.
- Briefing Notes:
Endeca's ProFind 4.6*, December 21, 2004. Endecas ProFind
4.6 is an example of searchs increasing ability to become a part of the
enterprise content ecosystem, offering content/application integration via
APIs, content suggestion via a related content feature, and content delivery
via an RSS feed. As such, ProFind 4.6 gives enterprise applications access to
broad swaths of corporate content and enables navigation deep into its depths.
- Briefing Notes:
ATG's Adaptive Customer Outreach 2005*, December 8, 2004. ATGs
Adaptive Customer Outreach 2005 helps companies ensure that their e-mails, Web
pages, and shopping carts dont contradict each other, but rather stay on
message. By coordinating events, content, and customer lists, the software
saves enterprises time and effort as they define and create personalized,
coordinated e-mail/Web site campaigns in their drive to increase sales.
- Briefing Notes:
Percussion Software's Rhythmyx 5.5*, December 3, 2004. Avoiding
the control everything approach favored by some enterprise content
management vendors, Percussion Softwares Rhythmyx 5.5 manages only content
that needs to be controlled or reused. Designed for quick implementation,
minimal training, and a heterogeneous document environment, the software
targets departments and companies looking for a pragmatic, line-of-business
solution.
- Briefing Notes:
SageMetrics' SageAnalyst 10.0 and SageAMP*, December 2, 2004.
On-demand provider SageMetrics is making it easier for media companies and
online retailers to optimize their online presence by offering SageAnalyst
(Web analytics) and SageAMP (short for Sage Audience Management Platform).
Leveraging a common data architecture, these two packages help visitor- and
content-rich companies make money by matching interested visitors with
compelling content.
- Briefing Notes:
SAS Institute's Web Analytics Offerings*, November 22, 2004.
Within a crowded Web analytics market, SAS Institute is emphasizing
prediction and scalability as its differentiators. By offering features such
as automatic customer segmentation and embedded Key Performance Indicator (KPI)
analysis, the company has moved beyond standard reporting and therefore speaks
to enterprises that want to spend less time reporting on their Web presence
and more time optimizing it.
- Briefing Notes:
Vivisimo's Velocity*, October 28, 2004.
The three components of search -- crawl, organize, and display -- have all
improved over the past several years. This has laid the groundwork for
products such as Vivisimos Velocity, which packages all three components into
a low-cost, integrated whole for small and medium-sized businesses (SMBs) or
applications.
- Briefing Notes:
Teradata CRM 5.1*, October 25, 2004.
Performing CRM well is still not easy to do. That said, for companies with
the desire and perseverance to do CRM in a holistic and sophisticated manner,
Teradata CRM 5.1 offers a multi-channel platform that can profile customers,
monitor events, and otherwise optimize the enterprise-customer conversation
ultimately delivering increased profits and happier customers.
- Briefing Notes: Fast Search
& Transfer's FAST InStream*, September 27, 2004.
With the stated design goals of ease-of-programming, modularity, and
scalability, Fast Search & Transfer (FAST) is entering the search toolkit market
with its FAST InStream software. Leveraging the underlying technology in its
enterprise offering -- the FAST Enterprise Search Platform -- FAST InStream
adds some ISV-friendly features and gives Autonomy and Verity some competition to worry about.
- Briefing Notes:
Pilot Software's PilotWeb 2004 Summer*, September 1, 2004.
Leveraging a combination of best practices, visual strategy plans,
dashboards, and reporting capabilities, PilotWeb 2004 Summer is a corporate
performance management (CPM) workbench that enables companies to optimize their
online presence. As such, PilotWeb avoids the techno-centricity of most
solutions and encourages a more balanced approach, helping companies to think
through the important strategy, process, and people portions of the problem as
well.
* requires client logon
Additional Briefing Notes:
2005.
For further information, contact Ballardvale
Research at
info@ballardvale.com.
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