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Market View - In Retrospect:  Q4 2004


The hot sub-sector within the larger market of online presence -- Web content management, search/categorization, personalization/behavioral marketing, and Web analytics -- is search/categorization. Perhaps the best indicator of this trend is that, of the 11 new products announced during the quarter, six were search-related. Within the sector-at-large, two CFOs and three VPs of Marketing were appointed — making for a relatively quiet quarter management-wise.

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