Market View - In Retrospect: Q4 2004
The hot sub-sector within the larger market of online presence -- Web content
management, search/categorization, personalization/behavioral marketing, and Web
analytics -- is search/categorization. Perhaps the best indicator of this trend
is that, of the 11 new products announced during the quarter, six were
search-related. Within the sector-at-large, two CFOs and three VPs of Marketing
were appointed making for a relatively quiet quarter management-wise.
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