Once again, enterprises, vendors, consultants, and industry analysts got together to ponder the
state of Web analytics at the fourth Emetrics conference (Santa Barbara, CA,
June 2 - 4). Organized by Jim Sterne, the President of
Target Marketing of
Santa Barbara and author of Web Metrics, the conference continues to grow
in attendance: in 2002, or year one, it was a cozy affair; in 2003 it drew 75
attendees; this year Jim ran two conferences, one in London and one in Santa Barbara, with
the Santa Barbara soiree (it was held at the Four Seasons Biltmore) drawing 100 attendees.
The themes this year were several: measuring and metrics; things to
look for when purchasing a solution; usability and conversion issues; the
nastiest problems to solve; and stories from the Web analytics front lines, including
presentations from Amazon.com, Avaya, Carat Interactive, Hewlett-Packard, InterContinental Hotels, SAP, and SmartDraw.com.
A summary of the conference, and best practices highlighted at the conference,