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Market View - In Retrospect:  Q3 2004


The market of online presence -- Web content management, search/categorization, personalization/behavioral marketing, and Web analytics -- is not hot, not cold, but warmly percolating along. Six companies raised over $47 million in funding, two companies IPO’d, and eleven companies acquired other companies or point technologies during the quarter. While management turnover at most companies was minimal (with the exceptions of Attensity, Entopia, and InQuira), there was a flurry of hiring of Vice Presidents of Marketing. Due to the summer doldrums, product updates, rather than new product rollouts, were the norm.

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