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Guy Creese
Publications
Speeches
Ballardvale, MA

Guy Creese Publications

DMReview.com

  1. Accelerate the Trend: Make BI Pervasive, January 19, 2006.
  2. Winning the Battle Against Bad Data, December 15, 2005.
  3. Two Excellent Books for Spreading the BI Word, November 17, 2005.
  4. Stay Platform Same -- Aim for Several, October 20, 2005, 2 pages.
  5. IBM’s UIMA — and Why You Should Care, September 15, 2005, 2 pages.
  6. Microsoft Vista’s View of BI, August 18, 2005, 2 pages.
  7. Now You Need to Design for Three Generations, July 14, 2005, 2 pages.
  8. Beware of Bad Metrics, June 16, 2005, 2 pages.
  9. Analyze Your Interest Pipeline, May 19, 2005, 2 pages.
  10. Get Ready for the Process Warehouse, April 15, 2005, 2 pages.
  11. Don't Design for a Mob -- Design for Personas, March 17, 2005, 2 pages.
  12. Dynamic Visualization:  Navigating at the Edge, February 17, 2005, 2 pages.
  13. Getting Users to Clamor for Your New System, January 20, 2005, 2 pages.
  14. Structured + Unstructured Data = n-Structured Data, December 16, 2004, 2 pages.
  15. The Insightful Shift from Snapshots to Streams, November 18, 2004, 2 pages.
  16. The Three Ms of BI:  Manage, Monitor, and Model, October 15, 2004, 2 pages.
  17. Duo-Mining:  Combining Data and Text Mining, September 17, 2004, 2 pages.
    18.

Market at Large

  1. In Retrospect:  Q2 2005, Ballardvale Research Market View, July 2005, 2 pages.
  2. In Retrospect:  Q1 2005, Ballardvale Research Market View, April 2005, 2 pages.
  3. In Retrospect:  Q4 2004, Ballardvale Research Market View, January 2005, 2 pages.
  4. In Retrospect:  Q3 2004, Ballardvale Research Market View, October 2005, 2 pages.
    5.

E-Channel Awareness/Suite Solutions

  1. Eloqua's Eloqua Conversion Suite*, Ballardvale Research Briefing Notes, July 8, 2005.
  2. ATG's Adaptive Customer Outreach 2005*, Ballardvale Research Briefing Notes, December 8, 2004, 2 pages.
  3. Teradata CRM 5.1*, Ballardvale Research Briefing Notes, October 25, 2004, 2 pages.
    4.

Content Management

  1. StreamServe's Enterprise Document Presentment*, Ballardvale Research Briefing Notes, October 19, 2005, 2 pages.
  2. Clay Tablet’s CT Web Content Management System*, Ballardvale Research Briefing Notes, September 15, 2005, 2 pages.
  3. Online Crisis Management: 30 Top Colleges/Universities Respond to Katrina, Ballardvale Research Best Practices, September 14, 2005, 4 pages.
  4. Manticore Technology's Virtual Touchstone*, Ballardvale Research Briefing Notes, May 24, 2005, 2 pages.
  5. iUpload's Perspectives*, Ballardvale Research Briefing Notes, March 8, 2005, 2 pages.
  6. Interwoven's LiveSite*, Ballardvale Research Briefing Notes, March 7, 2005, 2 pages.
  7. Percussion Software's Rhythmyx 5.5*, Ballardvale Research Briefing Notes, December 3, 2004, 2 pages.
    8.

Search/Categorization

  1. JumpTap's Mobile Search*, Ballardvale Research Briefing Notes, October 10, 2005, 2 pages.
  2. Index Engines' Enterprise Search Appliance*, Ballardvale Research Briefing Notes, September 27, 2005, 2 pages.
  3. Search, Its Fundamentals and Evolution, Ballardvale Research At-a-Glance Deck, August 30, 2005.  12 slides.
  4. X1's Enterprise Search*, Ballardvale Research Briefing Notes, May 9, 2005, 2 pages.
  5. Attensity's Attensity Workstation*, Ballardvale Research Briefing Notes, May 3, 2005, 2 pages.
  6. Contact Network's Contact Network 3.0*, Ballardvale Research Briefing Notes, April 20, 2005, 2 pages.
  7. Endeca's Latitude*, Ballardvale Research Briefing Notes, January 4, 2005, 2 pages.
  8. Endeca's ProFind 4.6*, Ballardvale Research Briefing Notes, December 21, 2004, 2 pages.
  9. Vivisimo's Velocity*, Ballardvale Research Briefing Notes, October 28, 2004, 2 pages.
  10. Fast Search & Transfer's FAST InStream*, Ballardvale Research Briefing Notes, September 27, 2004, 2 pages.
  11. Enterprise Search, Ballardvale Research Best Practices, August 2004.
  12. Enterprise Search:  Three Trends for 2004, Ballardvale Research Market Trends, August 2004.
  13. Search:  History and Future, Ballardvale Research Market Trends, July 2004.
    14.

Personalization/Behavioral Marketing/Testing

  1. SiteSpect's SiteSpect ASP and SiteSpect Enterprise*, Ballardvale Research Briefing Notes, September 8, 2005.
  2. ClickTracks’ BidHero*, Ballardvale Research Briefing Notes, August 25, 2005.
  3. Offermatica's Multivariate Testing*, Ballardvale Research Briefing Notes, July 7, 2005.
    4.

Web Analytics

  1. A New Cookie Cutter for Classifying Web Cookies, Ballardvale Research Market View, August 27, 2005, 4 pages.
  2. Omniture’s Site Catalyst 12 and Discover*, Ballardvale Research Briefing Notes, July 19, 2005.
  3. Business Signatures' Customer Intent Suite*, Ballardvale Research Briefing Notes, July 11, 2005.
  4. WebTrends' WebTrends 7.5*, Ballardvale Research Briefing Notes, May 27, 2005.
  5. BeatBox Technologies' BeatBox Replay*, Ballardvale Research Briefing Notes, April 22, 2005.
  6. SageMetrics' SageAnalyst 10.0 and SageAMP*, Ballardvale Research Briefing Notes, December 2, 2004.
  7. SAS Institute's Web Analytics Offerings*, Ballardvale Research Briefing Notes, November 22, 2004.
  8. Pilot Software's PilotWeb 2004 Summer*, Ballardvale Research Briefing Notes, September 1, 2004.
  9. Web Analytics:  History and Future, Ballardvale Research Market Trends, June 2004.
  10. Emetrics Conference:  Santa Barbara, 2004, Ballardvale Research Market View, June 2004.
  11. Web Analytics:  Three Trends for 2004, Ballardvale Research Market Trends, May 2004.

Business Intelligence

  1. Business Intelligence: Three Trends for 2004, Ballardvale Research Market Trends, May 2004.

For further information, contact Ballardvale Research at info@ballardvale.com.

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